;#Faculty News;# | Forbes | 22 Jul 2010
Un-Freakonomics
Re: Alvin E. Roth
Alvin Roth sees plenty of ways economics can make a difference in people's lives. In contrast with the authors of bestselling books like Freakonomics, who are fascinated by obscure but intriguing questions like how to detect cheating by sumo wrestlers, Roth relishes real-world challenges.

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