Faculty News | HBR Blogs | 05
Google Wave Decision Shows Strong Innovation Management
by Karim R. Lakhani
Even a company like Google, recognized for its wealth of intellectual talent in its employees, was not able to figure out before hand if there would be a market for Wave. Some types of uncertainties are simply not resolvable before the fact, and the only true way to find out is to make the investment and launch an innovative product in the market place.