;#Faculty News;# | | 27 Oct 2010
Advertisers Gamble on World Series
Re: Stephen A. Greyser
"The rooting interest of advertisers and of networks is really not for teams, it's for eyeballs," said Stephen A. Greyser, a professor at Harvard Business School who specializes in sports business. "And it doesn't mean that they don't like a particular team," he said.

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