;#Faculty News;# | | 27
Advertisers Gamble on World Series
Re: Stephen A. Greyser
"The rooting interest of advertisers and of networks
is really not for teams, it's for eyeballs," said Stephen
A. Greyser, a professor at Harvard Business School
who specializes in sports business. "And it doesn't mean that they don't like a particular
team," he said.