;#Faculty News;# | Bloomberg.com | 04
Vast Pools of Money Still Ignore Sustainable Investing
by Robert Eccles & Georgios Serafeim
The short-term financial orientation of the investment community is one of the greatest barriers we face to creating a sustainable society. The corporate community has made significant progress since 2000 in planning for the long term. Focus on environmental and social issues and corporate governance should give investors confidence and contribute to "external" benefits -- a stable society -- in the long run.