Faculty News | HBS Working Knowledge | 15
Connecting Goals and Go-To-Market Initiatives
by Frank V. Cespedes
In some respects, developing strategy is the easy part. Executing that strategy in alignment with strategic priorities is where real mastery of management takes place. We asked Harvard Business School senior lecturer Frank V. Cespedes, who is faculty chair of a new HBS Executive Education program, Aligning Strategy and Sales, to give us a glimpse into how it's done.