;#Faculty News;# | Independent | 20 Nov 2010
Why are Asian women aspiring to Western ideals of beauty?
Re: Geoffrey G. Jones
Geoffrey Jones, author of The History of the Global Beauty Industry is less blasé: "The globalisation of mega-, celebrity- and luxury brands provides compelling evidence of the 'flattening' of the world. These brands are the carriers of the latest trends, which companies now seem to be able to spread around the world, regardless of cultural traditions, ethnicity or income levels." This latest rush carries on from the periods of industrialisation and empire when white beauty norms...

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