Faculty News | TIME | 22
The Business of Weird: Why People Pay for Bizarre Experiences
Re: Anat Keinan
"Contrary to what people predict, it's not young and impulsive people who want to pay so much for these crazy experiences. It's actually people who plan and are obsessed with being productive," says Anat Keinan, who now teaches marketing at Harvard Business School. "During their vacation and leisure time, they also want to feel that sense of progress."