Faculty News | Harvard Business Review | 06
The Microwork Solution
by Francesca Gino
What's the best way to help the world's poor? The answer may not be giving them more aid. What people need to break the cycle of poverty is work. A small but growing industry known as "impact sourcing" is addressing that need head-on by hiring people at the bottom of the pyramid to perform digital tasks such as transcribing audio files and editing product databases.