Faculty News | Boston Globe | 09
The analyzed gift
Re: Francesca Gino
But how do you maximize your chances of getting what you want? Some research simply underscores the value of straight shooting: Studies by Harvard Business School professor Francesca Gino and Francis Flynn of the Stanford University Graduate School of Business suggest that the most effective way to end up with presents you're happy with is to just tell people exactly what they should get you, and not dance around the issue out of modesty.