;#Faculty News;# | HBS Working Knowledge | 28 Feb 2011
The Importance of 'Don't' in Inducing Ethical Employee Behavior
by Francesca Gino & Joshua D. Margolis
In a new study, HBS professors Francesca Gino and Joshua D. Margolis look at two ways that companies can encourage ethical behavior: the promotion of good deeds or the prevention of bad deeds. It turns out that employees tend to act more ethically when focused on what not to do.

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