Faculty News | HBR Blogs | 07
Turning the Tables on a Fear-Mongering Attack
by John Kotter
Fear is a very powerful emotion. And fear-mongering is one of the most effective attack strategies for killing good ideas. Fear-mongerers raise anxiety and make a thoughtful examination of a proposal difficult, if not impossible. One very common fear-based counter-argument to a new idea is the claim: "You and your proposal are abandoning our core values!"