Faculty News | New York Times | 04
Google Takes to TV to Promote Browser
Re: David B. Yoffie
"Microsoft does adequately well for the vast majority of consumers," said David B. Yoffie, a professor at Harvard Business School who has written books about competition among Internet businesses. "The problem for both Firefox and Chrome is how are they going to convince customers that they have a significantly better product, worth the hassle of actually going and downloading something that's new and different."