;#Faculty News;# | New York Times | 18 Jul 2011
At Stores, Making 5 for $5 a Bigger Draw Than 1 for $1
Re: John T. Gourville
Even though shoppers usually do not have to buy the suggested amount to get the discount, they do anyway, said John T. Gourville, a professor of marketing at Harvard Business School who studies pricing strategies.

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