Faculty News | | 02
Willy Loman Turns to Windows as Web Spurs Sales Changes
Re: Walter Friedman
"By the mid-20th century the salesman is really the center of what the country is all about and becomes sort of the archetypal American," said Walter Friedman, author of the book "Birth of a Salesman: The Transformation of Selling in America" and director of the Business History Initiative at Harvard Business School in Boston, Massachusetts. "Selling became so mainstream that it sort of defined the possibilities of what this country was all about."