;#Faculty News;# | Reuters | 30 Aug 2011
Jobs made Apple great by ignoring profit
by James Allworth & Clayton M. Christensen
Steve Jobs retires as the CEO of Apple (AAPL.O) with a reputation that will place him among the pantheon of history's great global business leaders. Many people have written about what makes Jobs and Apple special, but I think they're missing what truly set him apart.

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