Faculty News | Los Angeles Times | 07
To his millions of fans, he was simply Steve
Re: David B. Yoffie
"Steve was not your typical CEO," said David B. Yoffie, a professor at Harvard Business School. By being a force in the movie and music industry as well as in the technology business, "he cut across the cultural boundaries: He was like a movie star on the one hand and a corporate executive on the other."