;#Faculty News;# | HBS Working Knowledge | 05
It's Alive!: Business Scholars Turn to Experimental Research
by Max H. Bazerman, Francesca Gino, Ian Larkin, Michael I. Norton, Alvin E. Roth & Thales S. Teixeira
Business researchers are turning increasingly to experiments in the lab and field to unlock the secrets of what motivates CEOs, consumers, and policymakers.