;#Faculty News;# | HBR Blogs | 19
Death Knell for the Category Killers?
by Jose B. Alvarez & Rajiv Lal
Retailing is at a tipping point, with category killers — highly focused stores like Barnes & Noble, Best Buy, and Staples — being the first significant casualties of the revolution under way. Retail store asset productivity has been in decline since the recession of 2007 and we believe that this trend will accelerate over the coming years.