;#Faculty News;# | Guardian | 06
Is sustainability now the key to corporate success?
by Robert G. Eccles, Ioannis Ioannou (PhD '09) & Georgios Serafeim
The broader societal concern about sustainability has grown from almost nothing in the early 1990s to a dominant theme today. Meanwhile, leaders of major corporations worldwide are increasingly facing the challenge of managing organisations that meet the expectations of a broad range of stakeholders (often themselves in conflict), while still delivering a return to shareholders.