Faculty News | Financial Times | 11
What they don't teach you at Lady Gaga U.
Re: Anita Elberse
Now Harvard Business School has written a case study on Lady Gaga, challenging its students to think about how they too could produce a meat-dress-clad phenomenon.The music industry is a perfectly respectable subject for study, not least by a business school. The revenues can be huge, the marketing frenetic and few sectors have been so changed by the internet.