Faculty News | New York Times | 27
Apple and Google as Creative Archetypes
Re: Thomas R. Eisenmann & Tom Nicholas
The same Internet-era tools enable crowd-sourced collaboration, as well as the rapid testing of product ideas — the essence of the lean start-up method so popular in Silicon Valley and elsewhere. "These are business and management innovations lubricated by technology," said Thomas R. Eisenmann, a professor at the Harvard Business School.