;#Faculty News;# | New York Times | 27 Jan 2012
Apple and Google as Creative Archetypes
Re: Thomas R. Eisenmann & Tom Nicholas
The same Internet-era tools enable crowd-sourced collaboration, as well as the rapid testing of product ideas — the essence of the lean start-up method so popular in Silicon Valley and elsewhere. "These are business and management innovations lubricated by technology," said Thomas R. Eisenmann, a professor at the Harvard Business School.

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