Faculty News | Fortune | 31 Jan 2012
Dating and business: Not all that different
by Thomas J. DeLong
We've all fallen victim to or been perpetrator of the classic dating power play – waiting just a few days longer before calling. But this tactic can teach companies a thing or two on how they should be dealing with their customers, especially in light of Verizon (VZ) and Bank of America's (BAC) relatively recent fee fiascos.

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