Faculty News | Cold Call | 22 Jun 2017
ShotSpotter: A Gunfire Detection Business Looks for a New Market
Re: Mitchell Weiss
ShotSpotter provides gunfire detection sensors to cities across the United States. CEO Ralph Clark is interested in taking the company beyond its business-to-government sales model and into new markets. Could his company sell to schools and colleges? Could the technology be adapted for indoor applications like shopping malls and movie theaters? Could cities use it as an early alert to a terrorist attack? Professor Mitch Weiss discusses the difficulties moving from one business model to another, and how successful companies make the transition.

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