;#Faculty News;# | HBS Alumni Bulletin | 05
by Carliss Baldwin, Clayton Christensen, John Gourville, Rosabeth Kanter & Stefan Thomke
In a hypercompetitive global economy, creativity has never been more important for success . But how do you create a company that unleashes and capitalizes on innovation? For answers, we turned to five HBS faculty experts in culture, customers, creativity, marketing, and the DNA of innovators. What they have to say might surprise you.