;#Faculty News;# | HBS Working Knowledge | 05 Mar 2012
Is JC Penney’s Makeover the Future of Retailing?
by Rajiv Lal
The stuffy department store chain has become emboldened under new CEO Ron Johnson, with plans for an innovative store upgrade, simplified prices, and a brand polish. Professor Rajiv Lal discusses whether Johnson can repeat his previous magic at Apple and Target.

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