Research & Teaching

Research & Affiliated Faculty

Peter Coles - biography, publications

John Deighton - biography, publications

Benjamin Edelman - biography, publications

Thomas Eisenmann - biography, publications

Sunil Gupta - biography, publications

Andrei Hagiu - biography, publications

Hanna Halaburda - biography, publications

Marco Iansiti - biography, publications

Vineet Kumar - biography, publications

Karim Lakhani - biography, publications

Michael Luca - biography, publications

Mikolaj Jan Piskorski - biography, publications

Teaching

  • Competing with Social Networks

    Mikołaj Jan Piskorski

    Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful for students considering consulting careers, careers inside companies as well as for students who are planning to start their own Web 2.0 companies.


  • Digital Marketing Strategy

    John A. Deighton and Sunil Gupta

    When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and services to sell, and secondarily with the challenges of developing the tools of digital marketing, with educational objectives to reduce the challenges posed by digital media and digital distribution for marketing and entrepreneurial firms.


    Launching Technology Ventures

  • Thomas R. Eisenmann

  • Launching Technology Ventures (LTV) is a new MBA elective course that uses case studies to examine lean startup management practices. LTV focuses on the integration of marketing and engineering functions and emphasizes implementation rather than strategy formulation issues.


  • Leading Product Innovation

  • Karim R. Lakhani

  • Through dynamic faculty lectures, classroom discussions, real-world case studies, and small group activities, Leading Product Innovation explores new ways of thinking about the product development process. The comprehensive curriculum for this leadership development program is built around five integrated sections: Leading Product Innovation, Linking Strategy to Product Innovation, Leveraging and Managing Disruptive Technologies, Designing an Effective Product Development Process, and Managing Risk and Uncertainty.


  • The Entrepreneurial Manager

  • Thomas R. Eisenmann

  • This course addresses the issues faced by managers who wish to turn opportunity into viable organizations that create value, and empowers students to develop their own approaches, guidelines, and skills for being entrepreneurial managers.


  • The Online Economy: Strategy and Entrepreneurship

    Peter Coles and Benjamin Edelman

    The Online Economy surveys management decisions in all manner of online businesses. Topics include network effects, mobilization strategies, expansion, revenue sources, and more.


    Taking Marketing Digital

    John Deighton, Benjamin Edelman, Thomas Eisenmann, Anita Elberse, Karim Lakhani, Mikołaj Jan Piskorski, and John Quelch

    Taking Marketing Digital presents groundbreaking research and pioneering techniques in digital marketing, including such timely topics as social media, multichannel strategies, real-time research, managing personal information, list valuation, and productivity measurement.