Research & Teaching
Research & Affiliated Faculty
Peter Coles - biography, publications
John Deighton - biography, publications
Benjamin Edelman - biography, publications
Thomas Eisenmann - biography, publications
Sunil Gupta - biography, publications
Andrei Hagiu - biography, publications
Hanna Halaburda - biography, publications
Marco Iansiti - biography, publications
Vineet Kumar - biography, publications
Karim Lakhani - biography, publications
Michael Luca - biography, publications
Mikolaj Jan Piskorski - biography, publications
Teaching
Competing with Social Networks
Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful for students considering consulting careers, careers inside companies as well as for students who are planning to start their own Web 2.0 companies.
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The Online Economy: Strategy and Entrepreneurship
The Online Economy surveys management decisions in all manner of online businesses. Topics include network effects, mobilization strategies, expansion, revenue sources, and more.
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Taking Marketing Digital
Taking Marketing Digital presents groundbreaking research and pioneering techniques in digital marketing, including such timely topics as social media, multichannel strategies, real-time research, managing personal information, list valuation, and productivity measurement.