W h a t  i s  i t  y o u  p l a n  t o  d o  w i t h  y o u r  o n e  w i l d  a n d  p r e c i o u s  l i f e ?

I will start each day without hitting the snooze button, taking a few moments every morning to think about how I can leave a positive imprint on the world before returning to bed. I will strive for significance in my work as a marketer, a friend, a family man, and contributor to the human race.

I will ceaselessly embrace new people, question the status quo, and seek breakthrough ideas, in order to nurture the gifts of empathy and creativity that will help me excel as a marketer. I will strive for the corner office, but with work that pushes boundaries, engenders trust, and fuels my passion.

I will put my family first, and treat my friends like family.

And, I will honor my predecessors – who championed civil rights, battled discrimination, and made ultimate sacrifices – by exploiting every opportunity to learn, every opportunity to teach, every opportunity to share, and every opportunity to create new opportunities for those who come behind me.

– Walter Frye

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