Entrepreneurship Laboratory (E-Lab) is a project-based course, in which teams of graduate students work for local (typically high-tech) start-ups, or "host companies". Host companies already have people, outside funding and working technology (although sometimes not a specific application for it). Some have products and revenues; others do not.
Students enrolled in E-Lab are expected to learn how to:
- Work in a fast-paced, unfamiliar, and entrepreneurial environment
- Apply classroom theory and frameworks to entrepreneurial ventures
- Apply a variety of tools that underpin the process of "customer discovery"
- Add value through novel and rigorous insights made under severe time constraints
- Manage a project and provide actionable recommendations to the host company
How E-Lab Works
E-Lab is a hands-on course, where students learn by doing. Students spend a lot of time meeting and talking with their host company, potential customers, and industry/technology experts. The emphasis is on identifying attractive target market(s), understanding customers' problems, defining customer value propositions, specifying market and product requirements and developing market entry ("go to market") strategies. Class sessions combine the use of cases, lectures, guests and panel discussions. The focus is on learning practical tools and skills required to complete these activities successfully.
E-Lab Host Companies
E-Lab host companies/projects are screened by faculty to ensure that they fit the objectives of the course. Host companies span a diverse range of industries, including Web2.0, Mobile, Software, Clean Tech, Healthcare and Medical Devices. A mix of B2C and B2B projects are offered. We look for companies that are relatively small (<40 employees) to maximize the impact of the project. We focus on local ventures to facilitate face-to-face interactions. We recruit more host companies than teams, to ensure that students have a wide choice of projects.
For the 2016-2017 academic calendar, E-Lab will be offered in the Spring Term (January - May). Classes will be held weekly on Tuesdays from 3:30-6:00pm, beginning January 24th, 2017.
What Makes a Good Project?
View project criteria and past project examples.
Startups: Propose a Project
Submit a project proposal form.
Information for Students
Registration and course content.