Max H. Bazerman is a Jesse Isidor Straus Professor of Business Administration at HBS and the Co-Director of the Center for Public Leadership at the Harvard Kennedy School. (read more here)

This year, Max Bazerman will lead the United Kingdom IFC: Behavioral Insights.

HAVE YOU EVER TAUGHT AN IFC BEFORE?

This will be the third time that I will be teaching an IFC course on using behavioral insights to improve government performance.  The prior two courses included both London/UK and the Netherlands.  This year we are focusing on London.  As many know, London houses the Behavioural Insights Team, a partner, and one of the most powerful applied groups in the “nudge” world.

WHAT INTERESTS YOU MOST ABOUT BUSINESS IN LONDON?

The existence of the Behavioural Insights Team, and the vast interest in using behavioral insights by the UK government.

WHAT EXCITES YOU MOST ABOUT TRAVELING WITH HBS & HKS STUDENTS?

The opportunity to connect our students to important real world challenges, and to play a small role in bringing student projects to fruition.

WHAT IS ONE THING YOU CAN'T TRAVEL WITHOUT?

Curiosity.

IF YOU HAD TO CHOOSE THREE WORDS TO DESCRIBE YOURSELF AS A TRAVELER, WHAT WOULD THEY BE?

Happy, curious, and opportunistic.

ANY ADVICE FOR YOUR IFC STUDENTS THIS YEAR?

Don’t take this course just because London is a truly great city.  This course is for students fascinated by the challenge of using behavioral economics and psychology to make the world a better place.  We will focus on connecting students to their clients and to Behavioural Insight Team professionals.  So, take the course for the content, and treat the great city of London as a bonus.