FIELD OVERVIEW & VIDEO

HBS students have traditionally been immersed in a case-study method that has encouraged them to think like leaders. As a part of the school’s recent curriculum innovation, Field Immersion Experiences for Leadership Development (FIELD) gives students meaningful opportunities to act like leaders, translating their ideas into practice. FIELD is a required first-year course that spans a full academic year, divided into three parts: leadership intelligence (FIELD 1), global intelligence (FIELD 2), and integrative intelligence (FIELD 3).


FIELD 2 GLOBAL IMMERSION

The primary component of FIELD 2 is a global immersion, in which students work in small teams and partner with organizations in emerging markets to develop new product or service concepts for the local customer. These projects are consumer-focused so that student teams can more easily identify and interact with potential customers of the new product or service idea.

Students begin work on the project in Boston in October 2013, then travel to their immersion location from January 6-13, 2014 to work on-site and to test their ideas with local consumers. While on-site, the students will:

  • Meet with the Project Sponsor and relevant function managers to complete the design of the new product or service
  • Validate their proposal and test their ideas with local customers
  • Share the final proposal in a formal presentation to senior management at the company’s local offices

FIELD 2 PROJECTS

We are seeking project ideas from interested organizations that include the following elements:

  • Consumer-focused: We look to partner with business-to-consumer organizations so that student teams can more easily identify and interact with the potential customers of the new product or service idea (the organization and customers should be located in/near the immersion city);
  • Design opportunity: The goal of the project is a tangible product/service where students can innovate (i.e., not industries/projects that would require technical expertise or extensive background training);
  • Target Industries: Industries that have generated successful projects include, but are not limited to, financial services, IT/technology, communications, non-food consumer products, retail and hospitality.

There is no cost or fee for organizations to participate in the FIELD global immersion. HBS will be responsible for student travel, lodging and meals during the immersion. The project results generated by the student teams are the property of the Global Partner organization.

If you are interested in being considered for this exciting curricular innovation, please email us at geo+hbs.edu.

Harvard Business School reserves the right to modify details of the Global Immersion program throughout the year.