Social Media

SCHOOL LINKEDIN CHANNELS

Naming Convention: name of group preceded by Harvard Business School (HBS) (e.g., "Harvard Business School (HBS) Alumni")

Positioning Statement: To be added to Overview - "This is an official, Harvard Business School-managed group."

Visual Guidelines: M&C will create an avatar (profile) image for School LinkedIn groups.

AFFILIATE LINKEDIN CHANNELS

Naming Convention: name of group preceded by Harvard Business School (HBS) (e.g., "Harvard Business School (HBS) MBA Class of 2010", "Harvard Business School (HBS) Alumni Club of Northern California" )

Positioning Statement: To be added to Overview - "This is a volunteer-run group/club and is not managed by Harvard Business School (HBS)."

Visual Guidelines: M&C will create an avatar (profile) image for Affiliates accounts to disseminate to administrators of the group.