Trade Gothic is the dominant font and expresses a very modern sensibility.
Use all-caps Trade Gothic for items needing boldness. Type is meant to be used in any color of the palette, as long as it is legible.
TradeGothic may be purchased from several sources including fonts.com.
Trade Gothic is our primary font and expresses a very modern sensibility. We have purchased a service which allows us to use Trade Gothic online in the same way as a system font.
Hoefler should be used sparingly as an accent font (for example, in photo captions).
We have purchased a service such that Trade Gothic may be used online in the same way as a system font. However, for general text, we recommend using typical system fonts (Arial (predominant), Verdana, and Georgia) whenever possible.