We built the palette off of a crimson base, adding brighter colors to accent energy,
complexity, and sophistication. Use the primary palette in larger amounts, and secondary
colors as accents. Combine colors as needed, but be mindful of contrast and legibility.
Harvard University Crimson
| Color |
PMS |
CMYK |
HEX Color |
|
|
PMS 1807 Coated
PMS 187 Uncoated
|
8/100/65/24
|
#A41034
RGB=164 / 16 / 52 |
Primary Palette
(all print values are for uncoated stock)
| Color |
PMS |
CMYK |
HEX Color |
|
|
PMS 7472
| 58/0/27/0
| #48c4b7
RGB = 72, 196, 183
|
|
|
PMS 7417
| 0/72/72/0
#ed6a47
RGB = 237, 106, 71 |
|
|
|
PMS 584
| 12/0/78/4
| #CED665
RGB = 206, 214, 101
|
|
|
PMS 143
| 0/36/80/0
#faae53
RGB = 250, 174, 83
|
|
|
|
PMS 304
| 40/0/12/0
#afe6f1
RGB = 175, 230, 241 |
|
|
|
Blacks & Grays
| all acceptable
all acceptable |
|
Secondary Palette
(all print values are for uncoated stock)
| Color |
PMS |
CMYK |
HEX Color |
|
|
PMS 155
| 0/15/36/0
#ffd5a3
RGB=255, 213, 163 |
|
|
|
PMS 461
| 3/3/40/0
| #EEE29F
RGB=238, 226, 159 |
|
|
PMS 621
| 20/0/13/0
| #c4e4dd
RGB=196, 228, 221 |
|
PMS 173
|
0/71/94/4 |
#CE614A
RGB=206, 97, 74 |
|
|
PMS 7496
| 40/2/96/40
|
#737a15
RGB=115, 122, 21
|
|
|
PMS 634
|
100/0/9/40
| #0d667f
RGB=13, 102, 127
(use color below on www.hbs.edu)
|
|
|
Digital Only
|
#368db9
|
54 / 141 / 185 |
Web Palette
(Six primary colors with accompanying highlight and type colors)
| Color |
Name |
HEX Color |
RGB |
|
|
Crimson
|
#A41034
|
164 / 16 / 52 |
|
|
Teal (primary)
|
#48C4B7
|
164 / 16 / 52 |
|
|
Dark Teal Background / Teal Type on White
|
#2BA79A
|
43 / 167 / 154 |
|
|
Teal Type on #c1e7e4
|
#00897b
|
0 / 137 / 123 |
|
|
Light Teal Background
|
#c1e7e4
|
193 / 231 / 228 |
|
|
Citrus (primary)
|
#faae53
|
250 / 174 / 83 |
|
|
Salsa (primary)
|
#ed6a47
|
237 / 106 / 71 |
|
|
Dark Salsa & Citrus Background / Salsa & Citrus Type on White
(same as "Salsa" above)
|
#ed6a47
|
237 / 106 / 71 |
|
|
Salsa & Citrus Type on #ffd5a3
|
#e34316
|
227 / 67 / 22 |
|
|
Light Salsa & Citrus Background
|
#ffd5a3
|
255 / 213 / 163 |
|
|
Green (primary)
|
#ced665
|
206 / 214 / 101 |
|
|
Dark Green Background / Green Type on White
|
#959d18
|
149 / 157 / 24 |
|
|
Green Type on #d7de82
|
#737a15
|
115 / 122 / 21) |
|
|
Light Green Background
|
#d7de82
|
215 / 222 / 130 |
|
|
Light Blue (primary)
|
#afe6f1
|
175 / 230 / 241 |
|
|
Dark Blue (primary)
|
#368db9
|
54 / 141 / 185 |
|
|
Dark Blue Background / Dark Blue Type on White & #d2eef7
(same as "Dark Blue" above)
(also use with "Light Blue (primary)")
|
#368db9
|
54 / 141 / 185 |
|
|
Light Blue Background (also use with "Light Blue (primary)")
|
#d2eef7
|
210 / 238 / 247 |
