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William Wrigley III

William Wrigley Jr. Company

1961 - 1999

Food & Tobacco

Military ServiceNavy
1960 b. 1933
male
EducationOneDegree
UndergraduateYale University
Personal
Born-Died1933 - 1999
BirthplaceIllinois (IL)
RaceWhite
FatherHead, Same Company
Era - 1960

Throughout William III’s early years at the family firm, Wrigley’s gum enjoyed a substantial lead in its industry. However, by the time he assumed the presidency in 1961, sugarless gum, and later bubble gum, were chipping away at that lead. Wrigley began to invest heavily in research and eventually produced several new lines, including Freedent for denture wearers, the sugar-free Orbit, the bubble gum Hubba Bubba, and the cinnamon-flavored Big Red. Under William III’s leadership, Wrigley’s was able to maintain its position as the world’s largest manufacturer of chewing gum.