- Great American Business Leaders of the Twentieth Century
William M. Rosson
Conwood Corporation
1976 - 1991
Food & Tobacco
b. 1922
| Education |  |
|---|---|
| Undergraduate | Tennessee Technical University |
| Personal | |
|---|---|
| Born-Died | 1922 |
| Birthplace | Tennessee (TN) |
| Race | White |
Shunning critics, Rosson introduced two new smokeless tobacco products in the early eighties – Hawken moist snuff and Levi Garrett shredded tobacco. Through targeted advertising and promotions, these products went on to capture 25% of the moist and 7% of the dry smokeless tobacco market. Rosson presided over a dramatic growth period for Conwood that led to its eventual merger with Dalfort Corporation.