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William M. Batten

JCPenney Company

1958 - 1974

Retail

Military ServiceArmy
1950 b. 1909
male
EducationOneDegree
UndergraduateOhio State University
Personal
Born-Died1909 - 1999
BirthplaceWest Virginia (WV)
RaceWhite
Era - 1950

Batten transformed JCPenney from a sleepy “Main Street” store into a diversified mass merchandiser located in shopping malls throughout suburbia. He dramatically expanded the merchandising line, introduced the Penney credit card, and launched the catalogue business. Upon retirement from JCPenney, Batten was tapped to be the Chairman of the New York Stock Exchange where he is credited with its renovation.