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William K. Coors

Adolph Coors Brewing Company

1970 - 1993

Food & Tobacco

1970 b. 1916
male
EducationTwoDegree
UndergraduatePrinceton University
GraduateMS, Princeton University
Personal
Born-Died1916
BirthplaceColorado (CO)
RaceWhite
FatherHead, Same Company
Era - 1970

Under Coors' leadership, the brewery underwent a period of massive growth. Though it was a regional brewery, it held the top market share in 10 of the 11 western states in which its product was distributed, becoming the 4th largest brewer in the United States in the mid-1970s. Despite several union confrontations and product boycotts as a result of Coors' political opinions, Coors took the firm public and established a national presence for its products.