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William Guthy

Guthy-Renker Corporation

1988 - 2004

Retail

1980 b. 1954
male
EducationOneDegree
UndergraduateAmbassador College
Personal
Born-Died1954
BirthplaceNew York (NY)
RaceWhite
FatherDeceased / Absent
Era - 1980

Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products and services. His branding and approach helped to differentiate Guthy-Renker from less reputable firms selling on late night television. Guthy was also a pioneer in the use of continuity programs for Infomercials which were very successful for Tony Robbins’ Personal Power books and products.