- Great American Business Leaders of the Twentieth Century
William Guthy
Guthy-Renker Corporation
1988 - 2004
Retail
b. 1954
| Education |  |
|---|---|
| Undergraduate | Ambassador College |
| Personal | |
|---|---|
| Born-Died | 1954 |
| Birthplace | New York (NY) |
| Race | White |
| Father | Deceased / Absent |
Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products and services. His branding and approach helped to differentiate Guthy-Renker from less reputable firms selling on late night television. Guthy was also a pioneer in the use of continuity programs for Infomercials which were very successful for Tony Robbins’ Personal Power books and products.