- Great American Business Leaders of the Twentieth Century
William Bernbach
Doyle Dane Bernbach
1949 - 1976
Services
| Military Service | Army |
|---|
b. 1911
| Education |  |
|---|---|
| Undergraduate | New York University |
| Personal | |
|---|---|
| Born-Died | 1911 - 1982 |
| Birthplace | New York (NY) |
| Race | White |
| Father | White Collar Worker |
Bernbach catapulted the Doyle Dane Bernbach advertising agency into national prominence with innovative and creative campaigns. Doyle Dane Bernbach broke into the front ranks of advertising agencies with successful national campaigns for Volkswagen and Avis Rent A Car (“We try harder”) in the 1960s. Bernbach also led an ethnic revolution in advertising by hiring large numbers of ethnic Americans.