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Watson H. Vanderploeg

Kellogg Company

1940 - 1956

Food & Tobacco

1940 b. 1888
male
Personal
Born-Died1888 - 1957
BirthplaceIowa (IA)
RaceWhite
FatherFarmer / Rancher
Era - 1940

Vanderploeg continued Kellogg’s impressive growth. Under his leadership, he grew sales six-fold from $34 million to over $200 million and quadrupled earnings. He was devoted to international expansion (opening new plants in Australia and Great Britain) and was committed to new product introductions – launching the phenomenally successful Special K cereal in 1955.