- Great American Business Leaders of the Twentieth Century
Watson H. Vanderploeg
Kellogg Company
1940 - 1956
Food & Tobacco
b. 1888
| Personal | |
|---|---|
| Born-Died | 1888 - 1957 |
| Birthplace | Iowa (IA) |
| Race | White |
| Father | Farmer / Rancher |
Vanderploeg continued Kellogg’s impressive growth. Under his leadership, he grew sales six-fold from $34 million to over $200 million and quadrupled earnings. He was devoted to international expansion (opening new plants in Australia and Great Britain) and was committed to new product introductions – launching the phenomenally successful Special K cereal in 1955.