Great American Business Leaders of the 20th Century
Watson H. Vanderploeg
Kellogg Company
1940–1956
1940–1956
Kellogg Company
1940–1956
1940–1956
- Industry: Food & Tobacco
- Era: 1940
Vanderploeg continued Kellogg’s impressive growth. Under his leadership, he grew sales six-fold from $34 million to over $200 million and quadrupled earnings. He was devoted to international expansion (opening new plants in Australia and Great Britain) and was committed to new product introductions – launching the phenomenally successful Special K cereal in 1955.
Personal
- Born-Died: 1888–1957
- Birthplace: Iowa
- Race: White
- Gender: Male
- Father: Farmer / Rancher