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Walter A. Haas, Jr.

Levi Strauss and Company

1958 - 1976

Fabric & Apparel

1950 b. 1916
UndergraduateUniversity of California at Berkeley
GraduateMBA, Harvard University
Born-Died1916 - 1995
BirthplaceCalifornia (CA)
FatherHead, Same Company
Era - 1950

Walter A. Haas Jr. was responsible for Leviís concentration on blue jeans production. He targeted the marketing strategy to teenagers and as blue jeans became the symbol of nonconformity, Leviís rapidly multiplied its sales and net profit. In 1970, Haas took the company public raising $45 million for future expansion. In 1975, sales passed the $1 billion mark for the first time.