Great American Business Leaders of the 20th Century
Walter A. Haas, Jr.
Levi Strauss and Company
1958–1976
1958–1976
Levi Strauss and Company
1958–1976
1958–1976
- Industry: Fabric & Apparel
- Era: 1950
Walter A. Haas Jr. was responsible for Levi’s concentration on blue jeans production. He targeted the marketing strategy to teenagers and as blue jeans became the symbol of nonconformity, Levi’s rapidly multiplied its sales and net profit. In 1970, Haas took the company public raising $45 million for future expansion. In 1975, sales passed the $1 billion mark for the first time.
Personal
- Born-Died: 1916–1995
- Birthplace: California
- Race: White
- Gender: Male
- Father: Head, Same Company
Education / Military
- Graduate: Harvard University
- Undergraduate: University of California at Berkeley