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Vaughn L. Beals, Jr.

Harley-Davidson

1981 - 1996

Automotive & Aerospace

1980 b. 1928
male
EducationTwoDegree
UndergraduateMassachusetts Institute of Technology
GraduateMS, Massachusetts Institute of Technology
Personal
Born-Died1928
BirthplaceMassachusetts (MA)
RaceWhite
Era - 1980

Beals and fellow AMF executives orchestrated a leveraged buyout of Harley-Davidson in 1981 when it was on the brink of collapse. Through the adoption of quality management approaches and prudent investments, Beals and his team are credited with the resurrection of Harley-Davidson. Within five years, Harley-Davidson almost doubled its market share (over 20%) and restored is reputation as a premium motorcycle brand. From 1986 onward, Beals invested in new acquisitions and continued to generate market share growth.