- Great American Business Leaders of the Twentieth Century
Thomas J. Burrell
Burrell Advertising
1971 - 2003
Services
b. 1939
| Education |  |
|---|---|
| Undergraduate | Roosevelt University |
| Personal | |
|---|---|
| Born-Died | 1939 |
| Birthplace | Illinois (IL) |
| Race | Black or African American |
| Father | Owner, Small Business |
Burrell created his agency to capitalize on the untapped potential of the black market in America, and in the process, he became a pioneer of target marketing and built the largest black-owned advertising agency in the United States. He developed breakthrough advertising campaigns for Coca-Cola, McDonald’s, and Procter & Gamble by focusing on the emotional appeal of their products – an approach that resonated with both whites and blacks.