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Thomas J. Burrell

Burrell Advertising

1971 - 2003

Services

1970 b. 1939
male
EducationOneDegree
UndergraduateRoosevelt University
Personal
Born-Died1939
BirthplaceIllinois (IL)
RaceBlack or African American
FatherOwner, Small Business
Era - 1970

Burrell created his agency to capitalize on the untapped potential of the black market in America, and in the process, he became a pioneer of target marketing and built the largest black-owned advertising agency in the United States. He developed breakthrough advertising campaigns for Coca-Cola, McDonald’s, and Procter & Gamble by focusing on the emotional appeal of their products – an approach that resonated with both whites and blacks.