- Great American Business Leaders of the Twentieth Century
Stanley B. Resor
J. Walter Thompson Advertising Agency
1916 - 1955
Services
b. 1879
| Education |  |
|---|---|
| Undergraduate | Yale University |
| Personal | |
|---|---|
| Born-Died | 1879 - 1962 |
| Birthplace | Ohio (OH) |
| Race | White |
| Father | Owner, Small Business |
Though his wife Helen was the creative genius behind JWT’s ad campaigns, Resor was a pioneer in the business of advertising. Under his leadership, JWT became a leader, not only in print advertising, but also in radio advertising and programming. He transformed JWT into an all-around brand advertising firm. By 1954, JWT had offices across the globe and record-setting billings of $200 million.