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Samuel Insull

Middle West Utilities Company

1912 - 1932

Utilities & Energy

1910 b. 1859
male
Personal
Born-Died1859 - 1938
BirthplaceEngland
RaceWhite
FatherNon-Profit / Other
Era - 1910

Insull centralized utility delivery and created a new business model called customer ownership, or peopleís capitalism. This utility delivery approach rapidly spread throughout the country during the 1920s and had a profound impact on the structure of American business. By 1930, Insullís utilities produced one-tenth of the nationís electricity, serving 5,000 communities in 32 states.