- Great American Business Leaders of the Twentieth Century
Samuel C. Johnson II
Johnson Wax Company
1966 - 1979
Personal Care & Home Products
b. 1928
| Education |  |
|---|---|
| Undergraduate | Cornell University |
| Graduate | MBA, Harvard University |
| Personal | |
|---|---|
| Born-Died | 1928 - 2004 |
| Birthplace | Wisconsin (WI) |
| Race | White |
| Father | Head, Same Company |
Taking the helm of the family business in 1966, Johnson began a diversification plan to lessen the company’s exposure to the introduction of “no-wax” floors. He aggressively moved the company into the personal care field and developed a new line of recreational products, which he advertised heavily. His efforts enabled Johnson Wax to reinvent itself.