Great American Business Leaders of the 20th Century
Samuel C. Johnson II
Johnson Wax Company
1966–1979
1966–1979
Johnson Wax Company
1966–1979
1966–1979
- Industry: Personal Care & Home Products
- Era: 1960
Taking the helm of the family business in 1966, Johnson began a diversification plan to lessen the company’s exposure to the introduction of “no-wax” floors. He aggressively moved the company into the personal care field and developed a new line of recreational products, which he advertised heavily. His efforts enabled Johnson Wax to reinvent itself.
Personal
- Born-Died: 1928–2004
- Birthplace: Wisconsin
- Race: White
- Gender: Male
- Father: Head, Same Company
Education / Military
- Graduate:
- Undergraduate: Cornell University