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Samuel C. Johnson II

Johnson Wax Company

1966 - 1979

Personal Care & Home Products

1960 b. 1928
UndergraduateCornell University
GraduateMBA, Harvard University
Born-Died1928 - 2004
BirthplaceWisconsin (WI)
FatherHead, Same Company
Era - 1960

Taking the helm of the family business in 1966, Johnson began a diversification plan to lessen the company’s exposure to the introduction of “no-wax” floors. He aggressively moved the company into the personal care field and developed a new line of recreational products, which he advertised heavily. His efforts enabled Johnson Wax to reinvent itself.