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Roger A. Enrico


1996 - 2001

Food & Tobacco

Military ServiceNavy
1990 b. 1945
UndergraduateBabson College
BirthplaceMinnesota (MN)
FatherExecutive, Low-/Mid-Level
Era - 1990

Enrico helped to transform PepsiCo through a number of major initiatives including the spin-off of its fast food restaurant chains (Tricon), the acquisition of Tropicana, and the initial public offering of its bottling business. Through these efforts, Enrico repositioned PepsiCo as a diversified player in the snack and beverage industry, which enabled it to gain significant market share and post improved profitability numbers. During his tenure, Pepsi-Cola and Mountain Dew were the second and third largest soda brands, Aquafina was the number one bottled water, and Tropicana was a leader in the juice category.