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Roberto C. Goizueta

Coca-Cola Company

1981 - 1997

Food & Tobacco

1980 b. 1931
male
EducationOneDegree
UndergraduateYale University
Personal
Born-Died1931 - 1997
BirthplaceCuba
RaceHispanic
FatherProfessional
Era - 1980

In a shrewd acquisition, Goizueta purchased Columbia Pictures for $750 million in 1982. Three years later, Columbia was Coca-Cola’s second most successful enterprise bringing in 14% of the operating income. In his first five years as CEO, Goizueta increased Coca-Cola’s sales and profits by 50%. In a marketing coup, Goizueta’s Classic Coke, in 1986, beat out Pepsi to emerge once again as the nation’s best-selling soft drink with 40% of the $38 billion market. Goizueta aggressively expanded Coca-Cola into international markets creating a global powerhouse.