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Robert W. Johnson, Jr.

Johnson & Johnson Company

1932 - 1938


1930 b. 1893
Born-Died1893 - 1968
BirthplaceNew Jersey (NJ)
FatherHead, Same Company
Era - 1930

Johnson established J&J management policies, including the “credo,” which still exists today. He decentralized the company during the 1930s by dividing it into a number of small divisions, each responsible for a few products. As part of this plan, he also bought a number of companies and set them up under virtually autonomous leaders. Today, J&J owns more than 100 companies, each operating more or less independently.