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Robert L. Crandall

American Airlines

1985 - 1998

Transportation

Military ServiceArmy
1980 b. 1935
male
EducationTwoDegree
UndergraduateUniversity of Rhode Island
GraduateMBA, University of Pennsylvania
Personal
Born-Died1935
BirthplaceRhode Island (RI)
RaceWhite
FatherWhite Collar Worker
Era - 1980

Crandall is credited with several innovations in the airline industry including introducing the original “Super Saver” fares, launching the first frequent flyer program, and developing the first yield management system for maximizing revenue. He was also instrumental in upgrading American Airlines’ SABRE computer reservation system that has become a model of efficiency in the overall travel industry.